I’m greedy so I always go large, but let’s talk about medium.

Media whether it be art, film, photography or written, has three distinct layers of meaning: media as a conduit, media as languages and media as environment. Such layers of meaning can be extracted via textual analysis, observation of affordances and medium analysis.

Media always occurs via a certain medium, whether it be online blogs, youtube videos or physical photographs. Each of these mediums provides it’s own affordances and each medium will lend itself to alternate analyses, this is explored more within medium theory.

Medium theory explores how each mode of expression for human communication is physically, socially and psychologically distinct and how these distinct modes can impact the meanings of such communications. Nerdwriter 1 explores medium theory brilliantly in their video “Youtube: The Medium Is The Message”, more specifically exploring the unique affordances of youtube and the formation of this mode of delivery.