Everyday Media

An everyday blog about media by everyday blogger Louise Alice Wilson.

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Small, Medium or Large

I’m greedy so I always go large, but let’s talk about medium.

Media whether it be art, film, photography or written, has three distinct layers of meaning: media as a conduit, media as languages and media as environment. Such layers of meaning can be extracted via textual analysis, observation of affordances and medium analysis.

Media always occurs via a certain medium, whether it be online blogs, youtube videos or physical photographs. Each of these mediums provides it’s own affordances and each medium will lend itself to alternate analyses, this is explored more within medium theory.

Medium theory explores how each mode of expression for human communication is physically, socially and psychologically distinct and how these distinct modes can impact the meanings of such communications. Nerdwriter 1 explores medium theory brilliantly in their video “Youtube: The Medium Is The Message”, more specifically exploring the unique affordances of youtube and the formation of this mode of delivery.

 

 

 

Institutionalised

What in the world is an institution? Institution is like one of those words that you know what it means, but its hard to explain it someone.

An institution is: An establishment, organisation or foundation that is created in order to produce and distribute certain products, such as a media institution.

Some examples of famous media institutions are:

  • News Corp
  • BBC
  • Channel 4
  • ABC

Such media institutions are often collectivist in nature, regulating and structuring activities through developing specific work practises.  They often have associated social, political, cultural, religious and economical values, preferences, relationships and associations that members, employees and associated people are expected to align with. These companies are often long enduring, with society at large being very aware of their status.

Along with their known ‘status’, media companies often attempt to create a ‘brand identity or image’. This establishes a difference between themselves and other companies, allowing brands to appeal to different audiences. Brand images often attempt to be positive, unique and instantly recognisable, to create a set of associations within the consumers mind between certain products or feelings and the brand.

Values and ideologies are often transferred through the media texts that brands create, this allows powerful institutions (e.g. the BBC) to influence the attitudes, beliefs, desires and preferences of people on a world wide scale. These leaves the world in an uncomfortable position, whereby individual people at the top of such brands, have an indescribable amount of impact upon potentially millions of viewers. Such as brand heads include Joanna Shields, the managing director of Facebook, Larry Page the chief executive of Google and Sir Jonathan Ive the senior vp of design at Apple.

I think Kendrick Lamar’s – Institutionalised is a great song, that explores that controlling powers of such institutions, maybe not media institutions, but at least institutions at large:

Catch you later,

Louise Alice Wilson

 

 

La-La-Louise-Land

“Sometimes I prefer to drift off into la-la-louise-land”.

Within this weeks workshop we had to present our ‘work thus far’ on our Project Brief 4, which essentially is a summation of the resources found and used within our annotated bibliographies. I thought this was a pretty brilliant way to engage the class with other students ideas and topics.

As we went around the room, one group presenting after the next, we learnt of each persons individual influences as well as the direction of the upcoming audio and video essays. After each group presented, each group listening had to ask at least one question. By the time we got to the group whose topic involved video game play, I couldn’t think of a question, but instead thought of  a statement: Have you looked into how video game platforms have come to shape other platforms such as Zomato or Urban Outfitters, by copying their model used to encourage audience interactivity and engagement? I was really interesting in their topic and I wanted to know more, I wanted to add to their project. I really like this process; coming together as a group, discussing each others ideas, being told about influences and influencing each others back. I think it fits perfectly within this new mode of Media Studies 2.0 as well as new conceptualisations of ‘audiences’ and audience engagement.

By the time it was our turn to speak I was so into it, when I finally spoke I was like “blah, blah, blah” and “this author said this, and pointed out this connection, which is crazy because.. and I never had any idea it was so serious”.. I answered every question thrown at me, like I was desperate to inform ALL to inform EVERYONE as deeply as I could about our topic. I kinda realised on reflection that I’m really into this.. and I’m really into sharing, which is pretty cool cause sometimes I prefer to drift off into la-la-louise-land.

This was only heightened by my group members strong engagement with the topic, adding just as much material as I did to the conversation and probably even more, answering questions in depth and covering issues i’d missed. Sometimes things just work and I’m glad that with something as stressful as your final project for one of your main courses, that I feel this engaged, heres hoping this continues.. haha.

Catch you later,

Louise Alice Wilson

Imitation Is The Sincerest Form Of Flattery

Thinking about audience interactivity and ideas of audience consumption and creation has got me thinking, when have I engaged with media, to create something new? These are the things I could think of:

  • My Art Blog: On my art blog I often find imagery online, or my own imagery, that was not initially intended as ‘art’ or to be read a certain way. But through posting it to my blog, I  recontextualise that image, contrasting and comparing it to the surrounding imagery, often create new interpretations and ways of reading and being inspired by images.
  • My Music: The music that I create is distinctly mine in that I write it about my life, my experiences, my perspective, my environment etc. but like all media it is influenced by the countless amounts of media that have come before it. The main inspirations for my work are slick neo-soul, R&B, funk, electronic and old school african grooves, without this former media mine would not exist, or atlas certainly not be the same. Our consumption of other media is filtered into our own creations, often subconsciously, but this is still fitting within this model of audience interactivity.
  • My Photography: Photography has been a slowly developing hobby of mine. Honing my work has required years and years of googling ‘how to take good artist photos in dim light’ and comparing my images to the images of my influences, taking note of differences, and assessing where I can improve. I also keep a folder of imagery that I use for inspiration and guidance, a vibes folder through which I can re-create or be re-inspired by the imagery that gives me life.

Creativity as a mindset is sometimes hard to maintain, for some it’s forever there, for others you can feel creatively dead, or creatively drained at points throughout your life. This is why consumption of others work, art, media etc. has always and will always be a thing. As humans we have forever taken inspiration, created and re-created, building for hundreds of thousands of years upon the work of the humans coming before us, or even the animals around us, or the earth around us.

New technology is a catalyst for mass re-creation, mass re-contextualisation and mass-inspiration.  It is this opportunity that has led viewers, to become creators, enabling humans to evolve further along our own timeline of creativity, further pushing the boundaries, further enhancing ‘the human experience’ and further documenting it, through deeper and deeper layers of meaning and reference.

Catch you later,

Louise Alice Wilson

The People Formerly Known As The Audience

I like this idea: the people formerly known as the audience.

“The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all.” (Jay Rosen, 2006)

Within Jay Rosen’s blog “PressThink” he talks about the shifting of the audience, he states that old forms of media were once exclusive, while the new forms of media replacing them open themselves up to the audience, for example:

  • Printing Presses > Blogs
  • Radio Stations > Podcasting
  • Video Production (used to be an expensive process) > Video Production (is now relatively cheap)
  • The News > Multiple Online News Outlets
  • Centralised Media System (Vertical Flow) > Citizen to Citizen (Horizontal Flow)

Removing the broadcast model, to me, is only a positive thing. Although ‘big media’ has produced countless literary, tv and filmic classics, with ‘big’ comes restrictions. Large companies are often influenced by: politics, money, power, maintaining the status quo, selling and company hierarchy. When makers are bound by such influences its often hard to express ones art in its purest sense, a lot of companies only regarding ‘art’ worthy if it fits within such boundaries and is guaranteed to turn a decent profit. Multiple voices allow for the creation of ‘big’ as well as ‘little’ media, opening the media landscape up to endless streams of creators and creativity, which only adds to the diversity of the media landscape.

Jay Rosen believes that while this new way of approaching media is great, he still agrees that the pleasures of ‘Big Media’ are still real, ” we are still perfectly content to listen to our radios while driving, sit passively in the darkness of the local multiplex, watch TV while motionless and glassy-eyed in bed, and read silently to ourselves”. However, users are no longer ‘on big media’s clock’, users now decide when/where/how/why the point of engagement will be, forcing media to become more informed and engaged in order to reach users.

Delusional ideas such as mass audiences, ‘broadcasting’ and equating viewers to ‘eyeballs’ are on the way out, and the people formerly known as the audience are on the way in. I’m excited to see where this goes but I known it’s gonna be good.

 

Catch you later,

Louise Alice Wilson

 

References

Rosen. J (2006) Press Think: The people formerly known as the audience. Accessed via: http://archive.pressthink.org/2006/06/27/ppl_frmr.html

Anybody Out There?

Anybody out there? the audience hopefully.

Who are these ‘audience’ people?

The conception of audiences has been changing over the years. We’re not so stuck in this broadcast model of media production, where audiences are seen as passive consumers. Rather audiences are considered to be more aware and critical of the media they consume, as well as being tastemakers who can shift the produce of the industry through audience interactivity or self-production.

Narrowcasting

Narrowcasting is based upon the postmodern belief that broad or mass audiences no longer exist. Therefore narrowcasting is a refined or adapted version of broadcasting, wherein makers aim products at specific segments of the population. These segments are defined by their demographics, subscriptions, values and preferences, this enables makers to identify and target niche markets.

But who cares about the audience? lots of people:

  • Advertisers
  • Commercial broadcasters
  • Production houses
  • Government policy makers
  • Social scientists/psychologists
  • Cultural theorists/media scholars

Fandom

Fandom is a term used to describe a group of people who share a common interest, this common interest often embodies the form of a television series (Star Trek), character (Hello Kitty), comic book series (Tank Girl) or literary series (Sherlock Holmes) etc. Fans within a fandom often spend a large portion of their time interacting with or communicating about their fandom of interest, as well as devoting a large part of their identity, often even physical to displaying and representing that fandom.

Fandoms were once seen as comprising only ‘freaks’, ‘geeks’ and ‘weirdos’ relegating extra interaction with texts as obscure and unusual. However fandom has somewhat been absorbed into mainstream culture, often encouraged by the corporations and creators that make such media texts. This has led to a new wave of audience interactivity, where most consumers of texts can be seen to interact with certain texts at an extra level, beyond that of once off consumption. This is also encouraged by new technologies, changes in media industries – products often requiring more active modes of spectatorship and the internet – becoming a ‘knowledge space’, where one care source and share knowledge on fandoms.

Evolution

Regardless of the industries understanding of ‘audiences’ it is certain that audiences are evolving, interacting with texts at new complexities, experiencing texts through deeper and deeper layers of meaning and references and adding their own spin on textual understandings and meanings. Audiences are also often creating media themselves, adding to the sphere through which they consume, allowing audiences to interact with and influence the ‘influencers’.

 

Catch you later,

Louise Alice Wilson

Smashing It Out

Last week we were put into groups for our Media 1 final assignment: Project Brief 4, and I must say my group is pretty damn good.

Within the first couple of days after being put into our group we had already decided what our assignments would focus on. Via Facebook chat Camilla linked us a video essay about representation of women in Disney princess films and it only took myself and Holly the five minutes it took to watch the video to realise that this was something we really like to delve into.

This has been especially helpful considering that next week our annotated bibliography is due. I know a lot of groups are using the annotated bibliography as an ‘exploration phase’ but having decided on our topic, this enables us to find really great articles, that are specific to our area of interest, that we hope to utilise within our video and audio essays.

Currently in the workshop we’re all working on finding great articles, we already have about 10 linked in our google drive, as well as a bunch of ‘cool resources’ that we deem relevant to our topic. I’m pretty excited to go forth and delve into the Disney princess franchise, from the articles I’ve read so far there’s a lot to discuss. I’m also someone that never grew up watching much Disney, especially the Disney princess films, I spent more time skateboarding with my twin brother and eating mud. So it’s interesting to read about and see the effect these films have had on the children, who grew up on a steady diet of Disney films and the way that has effected their understandings of gender.

 

Catch you later,

Louise Alice Wilson

What Are The Boys At Disney Doing?

Since there were no set readings for this week I get to talk about one of the readings from my annotated bibliography regarding Project Brief 4, which is pretty cool. For Project Brief 4 our group received the topic “Narratives & Texts” which is a pretty broad category but within a day we’d already chosen our intended topic: the representation of women in Disney princess films. Which to a lot of people sounds like a really lame topic, but was actually super interesting, especially for me since i’d never really watched many Disney films as a child.

Haseenah Ebrahim the writer of the article has a lot of experience with Disney films, and peoples interpretations of them, as she teaches an undergraduate course on the subject. Ebrahim explains in her article that many students would arrive at the lecture and expect character, plot and stylistic analysis and would often be ‘taken aback’ at the historical, sociological, and theoretical framing and analysis that Ebrahim taught.

She raises an interesting point in the article, stating that: ironically the texts which are the most influential to developing humans: childhood texts, are often considered to be the least important to analyse. Ebrahim found that a lot of her students scoffed at the idea of taking such films ‘seriously’, which only motivated her more to investigate the potential impact these texts are having.

 

Ultimately Ebrahim found that Disney texts often:

“inscribe middle age as a time of treachery, consumption and anger in the feminine life cycle (Ebrahim, 2014).”

Through their portrayal of characters such as Snow White and the Seven Dwarfs’ Wicked Queen, Sleeping Beauty’s Maleficent, Cinderella’s Lady Tre- maine, 101 Dalmatians’ Cruella de Vil, and The Little Mermaid’s Ursula. These older female characters are often portrayed as hideously ugly witches who are vain, selfish or competitive, and are often intent on killing or destroying the younger, prettier female character: the princess, purely out of spite or jealousy.

 

“since the ‘Classic’ Disney films of the 1940s and 1950s there has been an gains of the protagonists in children’s films while the age of the viewing audience has remained the same” therefore “children may be learning that the best things for them to do is to grow up as quickly as possible” (Ebrahim, 2014).

 

Recently this epidemic of young children acting, looking and dressing older has become more apparent. With the most horrifying element of this realisation being: that young children acting older is often prompted by the lifestyle being marketed and sold to them through large corporations that produce children’s media and texts.

 

The Disney Princess remains an outdated stereotype, that hasn’t changed dramatic until recently in films such as Brave or Rapunzel, which give the female characters less stereotypical roles.

However Ebrahim (2014) states that “(within Brave) the girl-heroine has been transformed into a boyish young woman who in many ways – although not entirely – embodies what Lissa Paul labels “hero[es] in drag” – that is, “female characters who take on traditionally male characteristics in an attempt to subvert the kinds of traditional female roles the first and second wave Disney princesses have taken on.”

This is troubling to realise, as one would hope that Disney could make a well rounded ‘strong’ female character, rather than simply turn the female character into a stereotypically male character and call that a ‘nod to the current times’.

 

Catch you later,

Louise Alice Wilson

 

References:

Ebrahim, H. (2014). Are the “boys” at Pixar afraid of little girls? Journal of Film and Video, 66(3), 43-56.

Stop, Collaborate and Listen.

“You better learn how to collaborate, if you want to work in the media industry.”

This point was underlined:

You better learn how to collaborate, if you want to work in the media industry.

It was put in bold:

You better learn how to collaborate, if you want to work in the media industry.

It was italicised:

You better learn how to collaborate, if you want to work in the media industry.

Well it wasn’t italicised but you get the gist.

As  pointed out in our lecture today, employers are much more interested in a graduates ability to work in a team than they are in their tech skills, initiative, communication skills or enterprise. On the surface this doesn’t make a whole lot of sense since the majority of our schooling lives tests our ability to succeed as an individual above others. But intuitively it makes a heap of sense: when you get a job you rarely work alone, a majority of the time you join a company with a number of pre-existing co-workers, this is especially the case in the media industry. In this situation your ability to bring out the best in others and to collaborate well in team environments is the difference between a harmonious workplace with great output and a hostile workplace with sub-par output.

I’m sure employers also factor in that it’s quite easy to teach someone how to use a camera, but it’s a a lot harder to teach them how to be a good collaborate. Collaboration skills can take years of self-work, self-censorship and practise and it’s easy to get set into dissonant ways of collaborating. So what steps should you take in adopting this vital ability?

  1. Get in early and start now.
  2. Learn how to be a good leader, share your opinions and make your voice heard.
  3. Become a better listener and get interested in the viewpoints of others. If someone’s voice isn’t being heard ask yourself why and help them to feel enabled.
  4. Become an even better negotiator, sometimes it’s not a) or b,) sometimes you gotta go with c).
  5. Develop clever ways of dealing with disagreement, sharing opinion, giving criticism and making one’s voice heard.
  6. Practise professional communication,  gif’s aren’t the only way to deliver your opinions on a workmates thought.
  7. Establish good peer relationships, after all this industry is a small one.
  8. Develop your knowledge within your own discipline and bring that knowledge to the table. The purpose of a  collaboration is to combine the skills, interests and knowledge of all the team members to create the best possible output, so make sure you can contribute.
  9. Have fun, no one likes a stressful group project, am I right? And chances are it won’t be your best work if your not having some fun.

If you do your best at making this attitude a permanent state hopefully by the time you graduate it’ll be second nature. And if that didn’t rile you up enough here’s Vanilla Ice talking about collaborating:

Well he’s talking about something.. haha.

Catch you later, Louise Alice Wilson

Video Feedback

This is a post all about feeeeedback, not musical feedback, which I do love, but video feedback, but not video feedback in the new wave art form sense, but literal feedback on peoples videos, well not videos, it is the 21st century, but feedback on their short films. We got there in the end.

Nicole Tsolakkis – Fatherhood

http://www.mediafactory.org.au/nicole-tsolakkis/

The first thing you notice about this creative portrait is the immediate impact it has; the close-up shot staring straight into the google eyes of the gorgeous Stella is a great starting point. It was a nice touch going from Stella’s happy eyes to the hard hitting story of Andy own’s childhood. This gives us great insight into his character as well as shows us the dedication he has to providing for Stella and making sure she’s happy. Andy says that the most important aspect of his parenting style is “just being there” and you can see that he really means it. As Andy talks about Stella’s interests we get to see shots of her ‘drumming’ and ‘playing tennis’ with an ironically, oversized tennis racket, it’s nice to see Andy bonding with Stella in this light hearted comical way. Andy then tells us of his family’s “Cypriot superstitions: when Stella crosses her legs it means she wants a sibling”, Andy then says “maybe one or two” then the piece finishes. All in all you really leave the piece feeling like you’ve got to know Andy and Stella which is ultimately what the piece set out to achieve.

 

Eve Gailey – Rennie: Conserving Our Natural Landscape

http://www.mediafactory.org.au/eve-gailey/

Eve’s portrait of Rennie takes after my own heart. Rennie is a young woman who grew up on a farm in the Northern Rivers of NSW. She speaks of her family farm and the days she spent playing down at the creek at the back of her place, suggesting to us that this is where her appreciation for the environment came from. My own mother grew up on a rural dairy farm in New Zealand and throughout my childhood  had a passionate relationship with plants (being a horticulturist) and always attempted to protect the environment in anyway she could. Eve’s portrait does a great job of exploring the elements of Rennie’s childhood that helped shape her into the person she is today and makes it clear that what we are exposed to as children often impact our thoughts as adults. Eve uses found footage well to illustrate the beauty of the natural environment that Rennie talks about, showing us as viewers why Rennie is so passionate. After viewing Eve’s creative portrait you get a strong sense of Rennie’s character; she’s an intelligent, passionate, well rounded person who’s attempting to undo the wrongs of previous generations.

Rory Pogson –

http://www.mediafactory.org.au/rory-pogson/

Rory showed us what he had so far of his creative portrait, which was an entertaining conversation with his grandfather detailing his life story thus far. Rory’s grandfather is the kind of grandfather you wish was your own. Rory did well to edit down a 60 minute phone conversation into a 3 minute video and you really feel that you got to hear all the best points. Some of the highlights include Rory’s grandfather getting a job as a jockey, then asking for a raise, being refused one and telling them to screw off, this was cleverly matched with some footage of an old dude giving someone the finger. You can really see that Rory’s grandfathers sense of humour has been passed down.. Rory’s grandfather also states “2 weeks is a long time in between drinks” as he reminisces on a drinking tale that explains how he got to Sydney in a random man’s beat up car. I really would love to see Rory’s completed project as I think it had great spirit and energy and I think he’s done a really great job so far.

Catch you later,

Louise Alice Wilson

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