As described in the Potts Murphie Intro for this week’s reading, culture and technology are inextricably linked.

There is no denying that culture has an effect on the advances of technology and that technology changes aspects of culture. Long before television the Olympics would only be seen by those who attended them and heard about via word of mouth. Nowadays when the Olympics are on it is impossible to escape the coverage- you don’t even have to open a newspaper in the morning and you are already greeted by Olympic victors on the cover.

The reading also uses the example of tourism. Something that nowadays we take for granted but years ago countries, even states, would have been much less linked. Linked physically by boats, trains, planes etc, but also linked in terms of media allowing people to hear about what is happening on the other side of the world.