Media 6, week 2 reading log

 The reading A World of Differences mainly focuses on the changing entertainment & market industry. And the biggest shifts are occurring in five dimensions of the global E&M landscape: demography, competition, consumption, geography, and business models.

According to this article, the demographic data shows that younger people consume more media than old people, they are easily create profits for media industry. And as Chris asserts youth will propel E&M growth through 2020. I think it is a reasonable prediction, because as we can see in society the majority of young people are open to adapt new technology, and more efficiently to leverage the different types of media. So for the media workers, they have to understand the needs and hobby for spending media on digital content.

However, the interesting question for me is: will the older consumers feel alienate by pushing new technology to hard? For example, there are lots of young people might feel gaps between them to their parents or grandparents. Whereas, this problem can be slightly lighten by companies and people. For instance, the companies are able to consider the needs of old people, and write a clear and simple instruction for them. Also, as a younger people, it is good to be patient when we teaching old people how to spend new media technology.

Chris Lederer & Megan Brownlow, ‘’A World of Differences’: Special Report: Global Entertainment & Media Outlook 2016-2020’. Price Waterhouse Cooper