The reading ‘Theoretical Frameworks”from Murphie and Potts provides a strong debate between technological determinism with cultural materialism. I am unfamiliar with technological determinism, because we already recognized this theory in communication history class. Technological determinism claims that the technology is independent in society, and the development of it is automated. Moreover, the change of technology will lead the society change. personally, I cannot totally agree with this idea, because the technology is not independent, it tightly consists of the different needs of people. For example, the invention of first digital computer is partly due to the massive calculation requirement of the inventor-Atanasoff and Berry.
The idea of cultural materialism mainly show the relation between technology and culture. Also, the author provide four traits of cultural materialism which are historical context, close textual analysis, political commitment and theoretical method. According to cultural materialism Williams opposed technological determinism by emphasizing the social need and political intention as significant factors involved in the progressive technology. this is the idea which inspired me and i mentioned in the end of first paragraph.
reference Andrew M, Potts J 2003. “Culture and Technology”, New York: Palgrave Macmillan.