#8 Networked video

Who is the practitioner (what is their name?) and when were they practicing?The practitioners I have chosen are the two American artist Josie Keefe and Phyllis Ma who calls themselves “Lazy mom” and have the Instagram @lazy together. They have been practicing together on Instagram since 2014. They do mostly stop-motion videos that they post as gifs on Instagram where they have 65,3K followers. They use the Instagram to make short versions of their artwork to tease for upcoming exhibitions.

What is the title of the photo or video you have chosen to analyse (can you provide a link?) The caption for the Instagram video is “maybe she’s born with it, maybe it’s…butter. 🤔🍞”. It was published on February 12th 2017. Link to the video: https://www.instagram.com/p/BQX-ZpwDV9K/

How was the video authored?
The video was authored with professional equipment and using a model who puts butter on her foot and inserts it into a sandal made out of bread. It is a simple one-shot video. They use music from an artist called aaaahchugg.

How was the photo or video published?
The short video was published on the @lazy instagram account, however it is a teaser for a longer video that can be found on their website and in different art exhibitions.

How was the video distributed?
The video was distributed to @lazy’s 65k followers, but the video has more than 3,75 million views which shows that many people visits their profile but does not necessarily follow it. I noticed that many people have tagged other people in the comment section which can explain some of the many viewings. Also the videos that Lazy mom does are often absurd and have a special and very recognizable esthetical look which can attract more viewings.

 

Reference

https://www.nytimes.com/2018/11/29/t-magazine/food-as-art.html