When we think of the terms ‘fan’ and ‘fandom,’ adjectives along the lines of obsessive, crazy and hysterical tend to immediately spring to mind. But is it necessary for individuals to align with these stereotypes to be considered a fan, and how has fan culture and the associated stigma developed with the evolution of the Internet? For the purpose of this blog post, I will be investigating the nature of media fan culture in relation to the classic US sitcom, Friends.

Known and loved by many, Friends revolves around a circle of friends living in Manhattan who face the everyday struggles of adulthood. With elements of love, loss, family and of course friendship at its crux, Friends, created by David Crane and Marta Kauffman, went on to become one of the most popular series of all time (Davies 2013). While the rave reviews and ratings at the time of the show’s inception were indicative of its success, its ability to stand the test of time to this day certainly says something about the loyalty and dedication of both its old and new fans alike.

Image source: tv.com

The term ‘fan’ refers to “somebody who is obsessed with a particular star, celebrity, film, TV programme, band; somebody who can produce reams of information on the object of their fandom, can quote their favoured lines or lyrics, chapter and verse” (Duffet 2013). Hardcore Friends fans uphold a level of devotion in line this definition: they can watch episodes over and over again and still find them hilarious, have the ability to relate every life situation to a Friends episode and quote all of the characters word-for-word.

Fandom, on the other hand, relates to the collective of individuals who hold a shared level of devotion and mutual interest towards a popular culture artefact, often likened to a modern cult following (Ross 2011). A sense of community and belonging can derive from participating in a fandom and some argue that fans are “motivated as much by the values of collective participation with others as by devotion to the persona [itself]” (Horton & Wohl 2006). However, despite the positive outcomes that result from their participation and the growing acceptance of fandom as a permanent sub-culture of society, negative connotations persist to follow in their wake. Henry Jenkins claims that fandoms are “alien to the realm of normal cultural experience” and “dangerously out of touch with reality” (2012), while Matt Hills classes them as “obsessive, freakish, hysterical, infantile and regressive social subjects” (2004). Although these are somewhat accurate representations of your stereotypical ‘Directioners’ and ‘Beliebers,’ I would argue that it is not reasonable to class Friends fans in this condescending regard. When a program is widely considered to be high quality and in good taste, it deserves to have people follow it, enjoy it and actively engage with the program and like-minded others.

While the term is perhaps more commonly used and referred to in this generation, fandoms have existed in our society since the early 1900s (Duffet 2013). It is their means of participation since the advent of the Internet, however, that have taken on new extremes and thus transformed their image. Friends began in 1994 and concluded after 10 strong seasons in 2004. For the vast length of this time, the Internet was not readily accessible and today’s most influential social media platforms did not exist. Nonetheless, the fandom found other ways to express their love for the show. For example, the water cooler effect was in full swing as fans would discuss happenings of the program the next day at school or work; individuals could purchase VHS versions of the show or DVDs when they eventually became available for additional content; or, they could engage with the occasional article and/or interview published in print media. Today, Friends fan culture has been revived and revolutionised through the integration of content across an array of different mediums online. There are social media accounts and pages solely dedicated to the program, memes on every corner, fan fiction, fan art, online quizzes and the list goes on. This proliferation of content has likely ignited a new wave of Friends fans, whilst further fuelling and satisfying the love of those who have been there from the start.

Evidently, the Friends fandom has not only stood the test of time, but they have also adapted to the changing ways of the media landscape in their expressionistic endeavours. Despite the cynicism that comes hand in hand with fandoms, Friends fans remain civil and untouched by the negativity knowing that their love for the program is justified.

References

Davies, M 2013, ‘Friends forever: Why we’re still loving the hit TV show 20 years on,’ Daily Mail, October 20, viewed 23 October 2015, <http://www.dailymail.co.uk/home/you/article-2465332/Friends-Why-loving-hit-TV-20-years-on.html&gt;

Duffet, M 2013, ‘Introduction,’ Understanding Fandom: An Introduction to the Study of Media Fan Culture, Bloomsbury Publishing, p. 22-76

Hills, M 2004. ‘Defining cult TV: texts, inter-texts and fan audiences,’ in A. Hill and R. Allen, ed., The Television Studies Reader. New York: Routledge.

Horton, D & Wohl, R 2006, ‘Mass Communication and Parasocial Interaction: Observations on Intimacy at a Distance,’ Participations, Volume 3, Issue 1, viewed online October 20 2015, <http://www.participations.org/volume%203/issue%201/3_01_hortonwohl.htm&gt;

Jenkins, H 2012, ‘“Get a Life!” Fans, Poachers, Nomads,’ Textual Poachers: Television Fans and Participatory Culture (2^nd Edition), Routledge, p.9-50

Ross, S. 2009, ‘Fascinated with Fandom: Cautiously Aware Viewers of Xena and Buffy,’ Beyond the Box: Television and the Internet, Blackwell Publishing, p.127