A World of Differences – CHRIS LEDERER AND MEGAN BROWNLOW

According to Lederer and Brownlow, entertainment and media companies were expected to struggle when keeping up with the economy, but are actually keeping up due to its diversity and sustainable growth. Revenue across entertainment and media companies is slowly shifting from publishing businesses to video and Internet businesses. The five dimensions of the global E&M landscape are demography, competition, consumption, geography, and business models, and these are the dimensions in which the biggest shifts are occurring. According to their research, younger people consume more media than older people, and are more open to adopting digital behaviors and hence are more inclined towards digital spending.

The reading went on to talk about content, and how it is still of paramount importance in the E&M landscape. Content can apply to a large scale audience, or a more specialized local audience. Netflix can provide for all different audiences, whereas television tailors certain channels to appeal to different tastes. Talent shows, dating shows, and cooking shows all have a universal appeal, but because of their local characteristics, they largely succeed in domestic markets. We are able to pick and chose which media we consume, and this is why Netflix is so popular. You can pick what, when, and where to watch their content. There is no need to download, simply stream. The prediction is that as Netflix continues to grow, it will provide different services tailored to different needs at an array of different prices and costs to suit everyones digital diet.