The part of this reading that really stood out the most to me was Tom Goodwin’s quote from 2015 that pointed out that Uber doesn’t own cars, Facebook doesn’t create content and Air BnB doesn’t own real-estate. These companies are simply digital platforms thriving because they provide a low cost service which develop and  grow according to demand.

We are currently in a digital revolution, but as chapter 2 outlines, our engagement and interaction has the potential to create undesired outcomes. When reading about the fourth industrial revolution in regards to biological factors, films like Gattaca (1997) and The Island (2005) from nearly two decades ago come to mind. The depressing commentary on humans taking digital revolutions too far has always been dissected in film, with the human race painted as self-centred and selfishL our interests always being the top of the agenda.

The reading discusses that we need to be aware of these technological transitions in relation to our narrative and the global society. Whilst certain advances have the potential to be great, they can definitely go the other way. An example discussed was the ‘human cloud’ and how workers could be able to take their work home and by connecting to the cloud, could work anywhere and anytime. This means that companies could source skills which they don’t presently have in person with their works, but can find in someone connected to the cloud. Two cons related to this could be that work is unregulated and job satisfaction could decrease. But I believe the choice is ours and it is up to us how we navigate these revolutions. We need to all have a conscious or else society could become more isolating and uncooperative, despite unity and collaboration being the initial intention of these new technologies.