Week 5 Integrated Media 2 Lecture

–       The internet is all about short attention spans, so short riveting videos work better: 4-5 Minutes

–       People can watch an interactive documentary at their own pace

–       GOA Documentary

• Long relaxed shots
• Focused on interviews dynamic
• Portraiture

–       Releasing interviews on Facebook helped generate interest

–       Built up the audience to eventually direct them to the final SBS documentary

–       Interactive elements of the site have contributed highly to the success

–       The SBS version feels toyish as opposed to authentic

–       The head designer for the website was an in house designer for SBS. There was a strong style guide imposed on him

–       Don’t lock yourself into a model that can’t grow

How much was driven by the director and how much was directed?

–       The reunion wasn’t his idea, it was their thing and he was coming along as a witness. The real directing came down to the interviews and getting their stories. Asking other people what to ask them to get to the good information. He had to be well researched. A strong point of his directing was being a good listener. He prompted them to tell their story.

How did you use your platforms and make them most effective?

–       Don’t go platform crazy

–       Only use the ones that will facilitate the best connection

–       Find the platform that conveys the story the best

–       Maybe only use one platform that you’re really developing to help reach the public.