– There is never one absolute meaning to be gained from a text. Meadning is dependent on context, thus interpretations of a text will differ between individuals.

– Hypertext is musical – it has cadence, repetition, flow, loops and redundancies.

– Hypertext opens up space for interpretation and leaves text open to more than one dimension.

– Adrians ‘pinbacks’ make us feel like our opinions are invalid (isn’t the point of the blog to write our own opinions?)

– The Long Tail is the online, virtually unlimited space for publishing.

– Hypertext provides an opportunity for readers to travel along their own desired journey within the text. For example