What is online video – notes from class presentations:
- are things made for tv or web?
- where can you watch it/what can you watch it on
- you watch online video in breaks / times where you wouldn’t traditionally watch television
- television consumption is more structured
- form of videos interesting – structure, stylistic elements, how has screen been used, editing
- short shows – not long enough for TV might be more successful online?
- web based advertising – instructional tutorials
- professional quality videos taking from DIY / user made videos – there is a crossover here – both borrow from the other
- the kind of advert you wouldn’t see on television works online – too long, format is different – tutorial with placement of products
- targeted audience – ads on YouTube show to specific audiences – interest in make up, female, age
- campaigns – old spice – ad being online rather than tv allows for continuation of campaign on social media – active audiences – interactivity of web 2.0
- interactiveness of online video in general makes certain material / creators successful
- vine – user friendly – easy to share and make short videos
- remixing existing video (even with own video) as a form of online content
- interaction of vine – easy to share – short length – micro video – want to share shorter content – more likely to go viral – people have time for this content
- anyone can make video such as the donut selfie – encouraged?
- gaming video – new phenomenon – gameplay almost specific to web, not much game related content on TV – talk shows only
