Put your passengers first. Drive Phone Free
I stumbled across this ad accidentally while I was scrolling through my news-feed. Unlike any of the other advertisements on T.V, it was the first I’ve ever come across to evoke such a humorous tone for a serious subject matter. Surely, the creativeness does ingrain into people’s minds, even to the extent of overshadowing the message of the ad itself.
Lionel Richie’s well-known Hello combined with slow-motion, close-ups and the concept itself offers a satirical approach to the romantic conventions without trying too hard. Anyway, enjoy.