Social Media Strategy Tips

Joyce Seitzinger visited our Wednesday class to provide us strategies for our social media website. She provided us with advice that we will definitely take on while we launch our website and promote it on our various social media sites:

Find and connect with your audience

  • Start early
  • Follow the competition
  • Find the communities and their platforms
  • Search for keyword/hashtag
  • Begin connecting
  • Connect with super nodes and communities
  • Choose an identity and channels to work on

Deciding on a name

  • Help the artist build their identity
  • Where are you comfortable with?

Identify your existing channels

  • Artist?
  • Or new project identity?
  • Gallery? Agents?
  • Publishers?
  • Artist collective or peers?
  • Funding bodies?
  • Who do you know?

Keep connecting/curating

  • 80% connecting and 20% curating. This will still keep the interest of community and keep people updated

Location of Original Work

  • What is the url?
  • Will you use a shortener? Bit.ly? Tinyurl?
  • Include in every shared artefact

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