“Media institutions are enduring. They regulate and structure activities”

Many institutions fall under the media institution umbrella. Facebook and Community radio are just two examples that share the same characteristics that would be defined as an institution; values, mode of address and professionalism. But then again, they differ within these characteristics.

Facebook is the primary social media that values connections, sharing, data information and social relations. In terms of its mode of address, Facebook is converses casually with an interface and involves personalised choices. Over the years, Facebook has converted into a social conglomerate for having purchased Instagram and Whatsapp.

Courtesy of: http://specials-images.forbesimg.com/imageserve/467500666/640×0.jpg?fit=scale&background=000000

On the contrary, community radio values diversity, education, a smaller scale, a broader range of views and is exclusive. Although it values being exclusive, its mode of address involves being inclusive, showcasing to smaller audiences, aims for a local community and has a narrow casting. In terms of professionalism, community radio is a training ground and stepping stone for those who are starting out in the industry.

Courtesy of: http://www.3cr.org.au/sites/default/files/images/news/KCR-ForDigitalStationWebsites-ShowYourSupport-1.jpg