Courtesy of https://www.thinkwithgoogle.com/intl/en-gb/case-studies/jamie-oliver-youtube-case-study.html

In order to familiarise ourselves with researching on our annotated bibliographies, the topic of Jamie Oliver and celebrity chefs was the main focus in researching relevant sources. So where do we begin? Start off by establishing where you’re going to search:

• A quick Google search?
• His Twitter account?
• Hi website?
• Equella?
• RMIT Library search?

Next, what type of content are you hoping to find?

• Academic sources
• Books
• Journal articles
• Videos

So from that, what were the common topics throughout all these texts?

• The idea of masculinity within a domestic setting
• The culinary culture
• Popularity between other celebrity chefs: Gordon Ramsay, Nigella Lawson etc.
• Class authenticity – the keeping of his cockney accent
• Social issues and debates: child obesity, sugar tax, school dinners
• From the kitchen to the cookbooks, the television show and the YouTube channel

As we can gather, a variety of sources apply to Jamie Oliver that a controlling idea or two can be developed for both an audio and video essay. One of the biggest things to consider is to what extent should the non-academic sources be used compared to the academic ones?