While I would never normally stray outside of my close circle of friends and discuss Harry Styles elsewhere, I happen to love his new music video and I don’t mind talking about it here. As the prime age for One Direction’s rise in the industry, I have followed Harry’s journey from boy band star to master of indie/rock music. His new music video for the song ‘Kiwi’ makes little sense in the context of the song lyrics, which are about a very adult-sounding woman (“Hard liquor mixed with a bit of intellect”) and possibly groupie claiming to be pregnant with Styles’ child. Yet, the meaning of the music video, to me, is subtle but great.

There are kids dressed up in Gucci suits, bringing in so many baked goods they can be stacked at the centre of the gym. There is a full-blown food fight between the children, until Harry Styles walks in (supposedly as the teacher) carrying plenty of puppies. Then, an ending scene that looks like a school photograph. Theoretically, you could read this video as being an exercise in wish fulfilment. Kids in a food fight, no adult supervision, puppies for all, and in the closing shot, the kids are mussed up and have cake smeared all over their faces but the school photo is going ahead anyway.

This is the sort of music video that is so visually entertaining, you hardly mind that it doesn’t make much sense. I would love to have this sort of concept come to life in our music video, where there might not necessarily be a straightforward narrative, but it will be enjoyable to watch anyway.