We are currently trying to decide whether our music video needs a full and logical narrative, or whether we just film a certain scenario that includes a bunch of visually appealing shots that stand on their own whilst emphasising colour and movement.

In this week’s reading from Carol Varnallis’ ‘Experiencing Music Video: Aesthetics and Cultural Context’ (2004), she notes almost immediately within the first chapter why more often than not, music videos are anti narrative and abstract. One of the reasons that she describes is that, “videos follow the song’s form, which tends to be cyclical and episodic rather than sequentially directed… If the intent of a music-video image lies in drawing attention to the music… it makes sense that the image ought not to carry a story or a plot in the way that a film might.”

We definitely want to take this into account and instead of over-shadowing the music with a complex narrative, we wish to compliment the song so that it works together with the video in harmony. This may include abstract, interesting shots that suit the upbeat and fun nature of the song, or a simple story line to keep the video flowing, as the song does work in a sort of story-like format, in that it seems to have an introduction, climax and conclusion.

One thing that we do know is that we don’t want the band playing or singing at any point during the music video, we would prefer to stay away from breaking the fourth wall and having the audience realise that it is a music video production with a band on set, and instead more of an artistic representation of the song.