‘Electrical Ways’ has a concept

Luckily, after days of lengthy discussion and indecision, we now have a general narrative/theme/concept that will be running throughout our music video. The main goal is to create something visually enticing and fun, which has us experimenting with the neon lights and quirky filming spaces.

The story sees our main character, Nic, who is the lead singer of the band, walking down a suburban street with his girlfriend within the first verse, only to leave her outside, and enter the house. Once inside the house, he is faced with another, new girlfriend, giving the impression that he is a bit of a womaniser. However, instead of using two female actors to portray the girlfriends, we are using life-sized blow up dolls, blatantly demonstrating that the main actor sees women as sex objects and not real people, though they are meant to represent real people.

With the second girlfriend, we will use shots of Nic and the doll having fun amongst the interesting neon lights, taking part in mundane activities like eating ice cream, dancing and having Nic play the guitar to her. However, in a new scene with a vast change of mood; to Nic’s shock, they are joined by the first girlfriend, and before he knows it, they have both risen up against him to take him down for seeing women in the derogatory way that is displayed throughout the music video.

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