Bibliography

1. http://www.thedrum.com/news/2016/07/20/going-360-jacob-s-creek-invites-wine-lovers-their-vineyards

This article is based around the use of 360 degree film in advertising for companies and business. The reason it interested me was how it was used with a local company to Australia. This showing that 360 film and the VR experience is becoming prevalent within the community we are immediately impacted by and also the outreach it has globally. The crux of the article highlights the possibilities that Jacobs Creek had when creating the experience. They were able to release the videos over six parts. Each part focusing on a different experience

“At each point in the experience, on screen graphics will offer the viewer information about the varietals, history, and location in relation to the wine in the bottle, adding a new level of depth and flavour.”

By narrowing in on the particulars of the separate wines and their magic it really immersed the viewer into the world of Jacobs Creek. This highlights how this new innovative technique is being used not only to advertise products but to actually take people on a journey with the product. To feel it experience it even if they are thousands of miles a way.

The immersive nature and accessibility of the technique and product allow complained to show off themselves in ways that would have once never been possible but now they are able to simply use platforms such as Facebook and YouTube to market themselves and give there consumers and experience that other companies may not offer.

2. http://www.int-arch-photogramm-remote-sens-spatial-inf-sci.net/XXXVIII-5-W16/69/2011/isprsarchives-XXXVIII-5-W16-69-2011.pdf  (Peer Review)

This paper is highlighting the use of 360 degree film in the way we experience place and in a roundabout way the art form of the VR immersive experience. The paper focuses on bringing to life a ruined church and allowing people to experience how it may have been when it was standing. Through the use of historical photographs, green screen and design the writer was able to ascertain how the church may have looked and felt. However, the purpose of the experiment I suppose was to allow people to actually understand the tonality of the church in the time it was active. The writers particular and major interest of 3D animation and film led them to the idea of 360 film as tool to launch the report into an innovative new platform of experience. The report actually goes into great detail of the mechanics of 360 film and the way it works however understands the story of what the writer is trying to portray.

The idea of the church highlights the meeting of history and new media and education and new media. Allowing humans to physically exist in a virtual world that at one point or another existed. The conclusion of he report highlighted not only the technical requirements to actually prepare a 360 immersive experience but the way the audience guided the story within their own minds. By giving this agency to the audience it highlights the importance of reality and the seamless feeling that needs to be present for an audience when creating it.

 

3. http://m.thenational.ae/arts-life/film/dubai-filmmaker-clyde-desouza-explores-the-reality-of-virtual-cinemas-great-potential

4. http://www.outsideonline.com/2101386/rex-ready-fly