Through this process I have found that the person I am working with brings out a different eye to me. Claudia makes me push the boundaries in what is the norm for fashion film because that is what you need to do. This is the biggest thing we have learned. It is in actual fact harder to make a good fashion film than a good short film that has structure, story and well thought out dialogues. Fashion can be like this but in order to communicate it you need to capture that in a smaller amount of time.  In addition an audience for a fashion film has a shorter attention span than that of a short film so you need to make them understand your concept in a shorter time.

This in mind we decided to go with the commercial style that we came up with. I believe that it was a great way to get us into the more abstract and adventurous style of filmmaking and gave us the freedom to express and play with things like focus and quick editing. This was evident when we went to the edit suite. Whilst we were editing the film we were finding it difficult to pin point the exact tone and motion we wanted the film to have, so we decided that before we took on the actual film editing we decided to do the sound editing first. This proved to be a smart and efficient move as we were able to structure the shots and cut on beats. It allowed us to cull a lot of the footage that didn’t fit the aesthetic of the film and truly delve into the best parts of the clips. These were in the little details such as a focus pull, eye movement, turn of the head and so on. By taking an emotional approach to the film you start to feel rather than observe and that makes for a more thorough and thought out final piece of work.

I think in terms of our final fashion film it truly depends on the style of garment or garments that we decide to use. I say this because I believe the feel, texture, colour and structure of the garment decides the direction the film takes. You need to understand the way the garment makes you feel in order to portray it in film. I think if we take this into consideration and decide on audio before we edit we will be able to make a great and thoughtful final film. This was fluid with the feedback received in class from Christina and classmates. They commented on the preciseness and efficivness of the editing. Which I think we can play to as a strength in the final film. Also the variance of the shots was what allowed us to get the variance in focus for the audience and this was commented on as well. It played to the pace and tempo of the music which was a great advantage. Overall, from this collaborative process I am looking forward to co-creating, editing and previewing our final project.