This weeks reading centralised around the idea of E&M (Entertainment and Media Industries) it looked at the geographical nature of the industry and the way it is evolving and remoulding to new wave ideals. The aspect of the reading I found to be most insightful was the idea of the location specific markets. We live in a world of global companies and products that are accessible by a lot of the western civilisation particularly. However, the reading highlighted the importance of local content and how it had the ability to define the particular E&M industries within the particular countries.

Although some of these ideas may seem contrary to the outcomes of our course I believe it is important to understand that we must look locally as well as globally and take into consideration sociatile preferences. The reading also talked about the rising prevalence of the aggregator and how companies can use this idea to benefit them. The importance of our interests and networks within one space is becoming extremely important especially to the younger generation as they have access to so many options on the web. By opening up to this idea even traditional media companies can continue to thrive by getting information to people in a more digital friendly way.

The final idea I took from this reading and found rather interesting was the use of E&M in advertising. It spoke of the idea that new media platform are opening up avenues for companies to use that is alternative to the traditional “big idea” companies. The data being collected is more specific and tailored. This is interesting in that what is it that we can expect for future advertising with traditional companies needing to work harder to win business if there are other cheaper and more definitive options such as Google and Facebook? Overall I like this reading and the messages and ideas it explored it is starting to make more sense the idea of the future of new media.