This weeks focus was based around Marvel and the way it uses transmedia to not only progress the films but also the way people experience the universe. Also the best way to make the most money. Looking at it on non-fan level it seems as if these films all follow the same plot lines with the same character in a different costumes. However, if you look into it further an try to consume it on a fan level a whole world of intertwining character, events, objects and so much more is apparent. These things tie together the films and give them all their own unique identity.

In Tuesday’s class we watched the start of Captain America and Agent Carter and in it we saw just how much these stories worked together. It showed the end of the Captain America movie as the start of the Agent Carter show and delves into the world of Peggy Carter. The most interesting thing I found with this show is how much one large overarching storyline can carry over into such a different type of show. I believe by watching the clips and being a marvel fan (not superfan) that the things that connect these movies and make them transmedia are the way characters, organisations and plot lines are continued throughout them.

The main reason I find the Marvel universe so interesting and believe it is transmedia is the way that the films have been adapted from the comic books. Kendall Whitehouse says “Hollywood has nothing on the comic book industry, which is a font of marketing techniques based on clever storytelling techniques. Comic books have explored — and exploited — narrative structure like no other medium.” (Whitehouse, 2012)  This phrase is the crux of why the marvel universe has done so well. They are not afraid to, like the comic books, play with the way story is told and written. The structure is not linear but rather ongoing and continuous. Ultimately, an interesting ploy by Marvel backed with lots of money to create smart and interesting transmedia narrative.