House of Cards obvious was the successful hit in American television industry. Not only the great director David Fincher and the impressive cast Kevin Spacey and Robin Wright but also the strategy of ‘Big Data’ produce this extraordinary television series.
According to Forbes.com, ‘House of Cards’ has a number of element which we haven’t seen. It’s the first major TV show to completely bypass the usual television ecosystem of networks and cable operators. It’s also the first time that a series has released an entire season (thirteen episodes) all at once, for viewers to watch at their own pace. Finally, it’s the first time that programming has been developed with the aid of big data algorithms.
Netflix is a network television company based on online platform. It has 27 millions subscribers in United States and 33 millions worldwide followers. Essentially, subscriber is the underlying element and Netflix knows it. Netflix has great confidences while releasing ‘House of Cards’ in a brand new way rather than conventional because no one knows more about audience than Netflix itself.
How Netflix knows ‘House of Cards’ would be a hit? Netflix’s CCO, Jonathan Frieland said, “Because we have a direct relationship with consumers, we know what people like to watch and that helps us understand how big the interest is going to be for a given show. It gave us some confidence that we could find an audience for a show like ‘House of Cards.’ ”
How much data does it have at its fingertips? According to GigaOm, Netflix looks at 30 million “plays” a day, including when you pause, rewind and fast forward, four million ratings by Netflix subscribers, three million searches as well as the time of day when shows are watched and on what devices.
In other words, the success of Netflix is Big Data. Netflix is able to know every information about subscriber by collecting data in every second. In fact, difference from other television companies is Netflix actually is feeding what audiences want rather than force audiences to choose.