Different Marketing Strategies –

The series as a product can attract a wide audience range from teenagers to even members of the Baby Boomer generation. coupled with a variety of different genres and Melbourne as the backdrop of the series, Absentia would be a potential series that would satisfy a majority of different age brackets and classes of society.

With universal themes of love, friendship, death and loos of identity, Absentia is a product that many people from Melbourne can relate too.

In effect,  Absentia is subsequently a binge series that would be suitable to a product such as Netflix. the ability for consumers to watch as many episodes as they want in any order possible was an appealing factor before we began the collaboration process, a factor that in todays world, people want to watch a series wherever and whenever they like.

From a character point of view, protagonists such as Maxy are easily relatable to consumers especially members of Generation Y. the environment that he finds himself in highlights one of the many cultural sides of Melbourne that makes the city so unique. the Melbourne nightlife is one of the most unique sights in the world and is heralded as a pioneer for not only culture but also music. Music undoubtedly a universal theme and one that can be utilised by Absentia – an aspect that details how music has shaped Melbourne and also the problems that it can also behold such as the ongoing drug culture. Absentia will unlike other Australian TV shows outline these undeniable themes that continue to be overlooked by producers of film.

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