Titled the “Invisible Discriminator”, this powerful ad which has been in the headlines in recent days highlights an almost forgotten problem embroiling communities across Australia. Beyond Blue have been at the fore front of pushing the issue to the general public as this form of bigotry is a catalyst for depression, anxiety and even suicidal tendencies for Aboriginal Australians.

To their credit, Beyond Blue have underlined the “casual racism” epidemic that has been a lingering problem for thousands of indigenous Australians as the minute long commercial not only highlights the trauma that one faces, but also how incredibly this form of racism has remained in the Australian culture still to this date.