Notice me, notice me, notice me.
As the Media 1 cohort set out to notice media as it surrounds us, I, along with the people in my group, ventured forth unto the fortress that is Melbourne Central. It did not take long to ‘notice’ the media that surrounds us. We sat for five minutes in the food court and had already filled in more than half the worksheet given in that one place alone. Here is just a few of the media we noticed:

• menus
• lighting
• shop promotions
• Melbourne central clock sounds
• exit signs
• school uniforms
• newspapers
• promotional bags
• branded water bottles
• branded t-shirts
• train announcements
• train timetables

What I found most profound was that, although I see these things all around every single day, I never really NOTICED what they are really telling me, or their significance at all. Living in the this modern media generation makes being subject to the media almost inescapable. Using all of the senses, we could analyse all of the media that we were immersed in, even if it was the sound of Mariah Carey from someones earphones.