After developing a basic concept for the video of Hey you There it became evident that the idea of two people running around with some balloons was not going to be sufficient to make a three minute video engaging. We figured that we needed to include some other characters to enhance the story. After some discussion, Maggie was able to type up the following treatment:

 

The clip opens with our protagonist, ABBY, sitting on a bench in a large lawned space by a lake.

She is dressed in feminine, retro­style clothing and there is warm afternoon sunlight. She’s

absent­mindedly strumming on a ukelele when something catches her eye. On a path nearby, a

man with Elvis­like hair walks along carrying a large bunch of helium balloons. As Abby

watches, he happily gives the balloons out to passers­by. At this point, she begins singing as

she remains seated and plays the ukelele.

After a few lines, Elvis Hair disappears. Abby (still singing) cranes her neck looking for him, and

stands up to wander around and look for him further. She can’t spot him, but near the path he

was walking down she sees someone holding one of his balloons. She asks the person where

Elvis Hair might have gone. The person points, and follows Abby, and we see the two looking

about for him.

We see the two arrive at a new location, still searching for Elvis Hair, and they see a young

couple with balloons. Excitedly, they approach, and once again the balloon­holders join the

search, and they look around for Elvis Hair.

In a third location, we see a third person with a balloon, with headphones in. The existing

searchers approach, and this person is more reluctant. However, after some persuading from

the others, he too joins the search.

The final people with Elvis Hair balloons are an older couple, enjoying a romantic date. They are

very willing to join Abby’s search as she approaches.

Here we have a few humourous b­roll shots of the group’s search, such as them puzzling over a

map, looking under benches and up trees.

In the final scene, Abby sees the bunch of balloons over a hedge or tree, and the group eagerly

runs to see Elvis Hair. Abby is at first too shy to approach, but the group encourages her, almost

physically pushing her towards him.

She taps Elvis Hair on the shoulder and he turns so they face each other. They introduce

themselves, and he offers her a balloon. In our final shot the two walk off into the distance and

we pan up to a shot of the balloon.