On Tuesday for our ‘lectorial’ Paul Ritchard spoke to us about the production process. One thing he touched on was the idea of serendipity – which contrary to the sound of the word has nothing to do with sincere pity…

Serendipity as defined by the Jordan’s Brain dictionary means “coming across something amazing or perfect just by chance, it just happens to you by chance – like woah”

One thing which he spoke bout was that when things don’t necessarily go your way, instead of letting them beat you down, take it as an opportunity to try in a different way – because you never know what might come from it. This especially came to my mind this afternoon.

Since I woke up this morning i have been trying to write a song, i had a few pieces of it already written down and now i just had to compose the whole piece.  After hours on the guitar and pain in my fingers i suddenly hit a chord and sung a line which was just amazing… but – it wasn’t in the chorus that i had planned out months ago. If i was to stick with this new line i would change the tone of the entire song, the title and perhaps the meaning; what to do?

I went with it keeping this in mind: “… at the onset of creative endeavour, one must be detached from the outcome”

This resonates with me on many levels; consider the following

1. Group projects – we often have to compromise OUR PERSONAL vision for the sake of the entire group
2. We might stumble across a greater technique or result while at work on a project
3. It allows for us to build a thought more organically, and gaining influence from dynamic surroundings and peers

In all these three situations a more detached outlook at a project will lead to it potentially becoming more diverse and having a stronger impact on a wider range of people, also allowing ourselves to grow. Being detached also means that if the project does not work out exactly as you intended it to, you will be able to reassess it and try again – except with more experience…

The same happened with the Project Briefs for Media 1, our first Projects once submitted would receive feedback that we could take forward to our second project. This means that there was going to be change during the creation of the project… i suppose this is where the word “iteration” comes into play. The constant changing and developing of an idea as it becomes closer to perfection…

A more serious video… #LifeChanges

A video posted by Jordan Williams (@jrnwfire) on

Just some thoughts…