Assignment 4 will focus on the implementation of my research in A2 into a test Instagram business account, with the aim of building the largest following possible. My timeline for doing this will start today, Sunday, May 10, making a mother’s day post in the afternoon and will proceed to post twice a day for two weeks until May 24th. Here are my posting guidelines as informed by my research:

1. Two posts per day on Instagram (before 8am and before 5pm).
2. I Will not be inviting friends and family to follow this account, I want no bias to see the facts.
3. One image per post – multiple images that people have to swipe through get lost, one image is more effective (let it stand out)
4. Colour grading for every post, I need to develop my own style – make the work distinctively my own

I will not be focusing on the image I’m posting in this blog, I will save that for the video. However, I will now explain how I will go about choosing my uploads. As aforementioned, I will only post one image per post in order to make that photo a centerpiece, I don’t want to post multiple photos per post and try to priorities one that should lead over the other. To me, thats just throwing away content and not using it to its full potential. That being said, every 6 posts I will post a montage, that consists of multiple photos in one shot, known as a photomontage. This can be done through the ‘Instagram: Collage’ app. Which allows for more insightful, thoughtful, and dynamic imagery. I say every sixth post because I to be sparing and rhythmic in this as to not lose their value. I’ve made a demo example below:

Instagram lays out content in rows consisting 3 uploads, so posting a montage every 6 posts will line them up at the start of every second row. Little details of symmetry like this add an extra layer of professionalism to my account.

As informed by my competitor analysis and the AFL breakdown in A2, I will be aiming to upload content relevant to the upload climate. For my first post, for example, today on May 10, I will be uploading the image below from a canola field. The reason being the image pops with colors and flowers are a symbol of mother’s day. The accompanying caption will be in celebration of all the mothers out there. This is an example of how you can build a relationship and keep in touch with your audience by starting a two-way conversation as noted in A2.

My final assignment video will showcase all my uploads and content I made for this account (ja_drone_photography). One of the challenges I face is that drone photography for leisure isn’t considered essential activity so I have to manipulate the content I’ve got for the cause. My final post will reflect on the findings from this assignment.