As a media maker, the role that social media plays not just in my day to day communication life, but my ability to share content and build a portfolio of my work, is insurmountable in its potential to grow what I stand for and what I have to offer creatively. As someone looking to potentially start their own communications business, the role that social media can play in getting my name and brand out there is limitless. Sensis data, when diving into the specifics of my target audience (those living in Melbourne or rural Victoria with access to handheld, connected devices), shows that approximately 83% of them frequently use Facebook, or Instagram on a daily basis. This tells me that having a strong presence on social media could be vital to building myself a strong portfolio to show my clientele. As Mark said in week two, we as young media markers are strongly informed and capable of using social media to its marketing and distributing potential.

This class in many ways will be informed by work in my elective ‘Managing a Communications Business’ and vise versa, as they go hand in hand in helping me create and expand my business, with my learnings from this class about social media being the backbone of my operations in the business elective. Using the broken down Sensis data, I can see that only 25% of my audience trust companies with lots of followers, which tells me that consumers are smarter and more aware of the dangers associated with social media. Conversely, 53% of my audience would trust companies that interact with customers on social media. These sorts of learnings that suggest consumers look for honesty and communication when trusting socially active companies reinforces the value of partaking in this studio in relation to the greater goals of my degree. The ability to bounce information between classes to achieve a common goal will give me great drive and ability in marketing my services through the ever-expanding social media network.