The media is including any communication. It can be print media or computerized media. There is Internet media, advertisement media, print media, news media, and many more different types. The media is mainly divided into two different parts such as new media and Traditional media. Traditional media is the media that exist before the arrival of the Internet, such as newspaper, radio, books, television and cinema. On the other hand new media is the media that rely on the Internet. The arrival of the Internet make the media more modernize and make several printed newspaper companies experience bankruptcy. There is a huge impact of the new media on printed newspapers; the new media make printed newspaper company struggle with the modern age. The new media take away most of the audiences and advertising revenues from the printed newspapers. According to the documentary film “Page One” there are several printed newspaper companies, which cannot survive the new era of the media that dominated by the new media or Internet. There are several reasons why printed newspapers have struggled to survive in the world of New Media. Firstly the New Media is more efficient compare to traditional media. Secondly people can get free news stories from the internet, besides people like to spend their time using social network such as Face Book and Twitter. Lastly most of the companies use Internet to advertise their product.
The arrival of the Internet makes the media more efficient. People can access the Internet with their phones, laptops, and tablet computers. So they do not rely on the printed newspaper or television network for information. In addition, the Internet enables people to get access for the latest information whenever they like. People can use their phones and tablet computers that connected to the Internet in order to search for the latest news or latest information. People can easily turn on their phone or tablet computers to watch or read the latest news straight away whenever and wherever they like. They do not need to go back home in order to turn on their Television or buy newspapers that can be wasting of time and complicated, particularly when they are in the middle of their work.
In the era of New Media you do not have to pay in order to get access for the latest news and information, as long as you can get access to the Internet. There are several websites, which can provide latest and accurate news, such as www.bbc.com/news, sport.detik.com, and www.aljazeera.com/news. Those websites do not actually provide news for free, as Brian Stelter pointed out in the documentary film “page one” that there is no free news. Because they can gain income from the advertisements that were putted on their website. But at least people do not have to spend their money on the printed newspapers.
Other than getting free information people also insist fast information. There is a site which known as wikileak.com. The sites was founded by Julian Assange, and this site provide fast information and it also provide news stories and news video that can not provided by printed news paper or Television network. In the documentary film “page one” Julian Assange were interviewed by Brian Stelter and in the interview he said that Journalism is just a tool for him to achieve his goal, which was justice. Besides Julian Assange also consider him self as an activist. So he does not care about the codes and ethics of journalism. He received information from anonymous person and manipulated by editing the video. With all the information that he publishes through the wikileak.com could jeopardize traditional media, because it draws people’s attention, and it can also make people distrust journalism. Besides traditional media could lose the audience as well.
Moreover people also can get latest news from social network such as Facebook and Twitter.
In the era of the Internet most people spend their time in front of the computer just to get access to the Internet and use Social Network. Social Network play important role in modern lifestyle, and most of people rely on them. People use social network to get information and to update latest information. Other than that Social Network is getting more creative, therefore they can attract people’s attention. In addition the news that update on the social network are brief and faster than printed newspaper. Social Network take a second to update latest news, on the other hand printed newspaper take one day to update latest news.
Some advertisement companies also use social network to advertise their product, therefore printed newspaper lost most of their advertising revenue.
As Richard Pérez-Peña pointed out in the documentary film “page one” that the collapse of advertising happen faster than any body anticipated. He was trying to say that traditional media lost the advertising revenue drastically. In 2008 the advertising revenue declined 17% and just one year later in 2009 the advertising revenue declined up to 30%. It happen because most of the companies have their own website, so they do not have to pay printed newspaper companies to advertise their product. According to James McQuvy in the documentary film “page one” there are several websites that take most of the advertising revenue such as www.monster.com, melbourne.craiglist.com.au, and www.forrester.com. The lost of advertisement revenue force traditional media to cut hundreds jobs. Based on the fact that the documentary film “page one” shows, New York Time cut 900 jobs in 2009. They had to select as less journalist as they can, because they cannot afford to pay all those journalists.
The media revolution impacts the entire mainstream media all over the world include Australia. According to ABC 24 News which broadcast on 18th of June 2012 several well known Printed news paper companies such as The Age and Sydney Morning Herald, is set to cut 1,900 jobs, close two printing plants, and introduce digital formats.
In conclusion the arrival of the Internet, and the efficiency of the new media make printed newspaper struggle to survive in the new era of the mainstream media or the era of globalization. The Internet takes most of advertisement revenue from traditional media.
