“With worldwide familiarity of Korean pop culture increasing through the viral exposure of Korean musician Psy’s hit record “Gangnam Style”, this episode Korean Kontext speaks to Mark James Russell, author of “Pop Goes to Korea”.

Having lived in South Korea for over 13 years, Russell is a regular writer on Korean culture and entertainment for the New York Times, Newsweek, and Hollywood Reporter among other titles. Having also spent several years developing and producing several documentaries about Korean pop culture and history, Korean Kontext thought he would make an ideal candidate for trying to understand South Korea’s increasing prominence in the worlds of film, music and art.

What does the rise of Psy tell us about the popularity of Korean music in the United States, how is the internet helping bubble Korean content creators to the top of the game, and what role can government play in catalyzing the cultural output of its people? Mark answers these questions and more in essential listening for anyone interested in Korea’s growing cultural prominence”