Our understanding and development of the way society interacts and views media is crucial as the rise of the internet has shifted the role from broadcast, to the post broadcast era. In order to understand how the modern world should view this transformation we have to identify the main differences that seperate the production of broadcasting to it’s new ‘post’ role now. Addressing Graham Meikle’s question to David Gauntlett ‘What Kind of knowledge do we need now?’ (Gauntlett, D. 2015 Making Media Studies. New York: Peter Lang. Web.) we see that the rise of the internet within the 21st century has set precedents to the study of media with a ‘2.0’. Ironically, Gauntlett’s video Making Media Studies: The Creativity turn in Media and Cultural Studies affirms such questions can be answered by redirecting our ideology behind media’s “what is” questioning and focusing more on it’s presence studied through conversations, inspirations and transformation (Gauntlett, D. MMS 2015. Web). Traditionally in the 1980’s media study was focused on production, amalgamating institutions, the production process, audience and text (Gauntlett, D. MMS 2015, Introduction). Nowadays, Gauntlett suggests that the “study of media has two seperate blobs”(Gauntlett, D. MMS 2015, Introduction). The two aspects being creativity vs. data exploration and surveillance. By acknowledging these two elements role on one another, or perhaps even the separation of the two within Media’s process we adjust to Media 2.0’s ideology on not only how things work, but how media makes us feel, and it’s transformation that makes a difference.