Industrial Media is the media which we grew up with, and is the way media ‘thinks about itself’. The term industrial refers to the fact that media is capital attentive. Most pronounced within the broadcast era, media was fuelled not by content but by producer/platform. Thus, industrial media made spectrum and access scares due to the expensive nature of ‘prime time’ and audience rating. This collective of ‘prime time’ also makes the culture shallow and generic as the industry and media has to attempt to relate to the millions of different people commodified into a singular audience.

However, with post industrial media (or Media 2.0) the availabilities of niche markets have expanded media whilst simultaneously decreasing capital.