The phrase of social relativism is very new to me, however its concept has been surrounding my approach to academia for years. Even in my most recent Introduction to Pop Culture class were the discussion surrounding semiotics and its different types of codes, the conceptualisation of discourse and all its abstractions were discussed heavily in order to obtain the truth to the advertisement’s presented. This approach seems fitting, studying analytically the process of media through social sciences that stress the “structures within the temple of human cultural production” (pg 13).

However it is just interesting how by reading Alien Phenomenolgy I can see the limitations of this way of studying, due to its posthumanist view.

Alien Phenomenolgy