In this week’s workshop we recapped on the week’s lecture and split into groups to talk about broadcasting. In my group we had to talk about the audience in relation to broadcast. The topic was very broad but we had to funnel down to what was most important in this task. Further elaborating on my post about the week’s lecture, we mentioned the transition of audience engagement from passive to active and how social media has had a greater influence on broad cast today.

As we were discussing ideas on the topics within the group, Jeremy questioned some of ideas and asked us how this change is happening in the real world. This made me realise that as student we tend to theorise and make a lot of assumptions without and real evidence. I quickly used Channel Nine as example and how they have integrated Face Book onto their webpage. Despite this quick example, I was not really sure what else to say, in terms of presenting more evidence to support my argument. This is also a reflection on how passive we have become. There is so much media out there that we forget to notice the amount of change and accessibility that we have around us. What has become really active has become somewhat passive again.

link: http://www.nine.com.au/

If we look at this image of Channel 9’s webpage, we can see so much integration of social media. Only by paying better attention, I only just realised it is everywhere such as the FaceBook button in the top right hand corner of the webpage. This is example of the unity between broadcast and post-broadcast media working together.