All of the efforts we put into creating new content through raising awareness to challenging ideas ultimately ends in the hands of the audience. In today’s society, the audience’s influence media has had a greater impact on the content than ever before. During the early days of broadcast, there was clear line that divided audience and media makers. In contrast, this line is quickly diminishing.

Today everyone has access to media. If you have a smart phone, you have the potential to create content and put yourself on the map. Suddenly the tables have turned and now everyone can be a content creator. This was heavily emphasised in the reading “The People Formerly Known as the Audience” written by Jay Rosen. My observation in the consumer, or in today’s society should I say prosumer, behaviour there has been a great rise in talent. Social Media such as Youtube or Vimeo has allowed the people to step up and showcase their talents to the public.

As a kid, or even as a student in my early days of high school, would never have imagined of being in the film industry and get to work with many talented people. However this idea mainly stemmed from my lack of faith in my own abilities. As the years go by, and the advancements in technology, fast computers and high quality cameras became easily accessible to the public. I decided to try out photography and post photos on the social media sites like Instagram and Flickr. There was a good response from the audience and even professional photographers. I have learnt that with the tools we have available today, the opportunities are endless and there is so much potential in all of us to show. What I thought was only a dream quickly became a reality. I was no longer just the audience, but someone who made their own.

Examples of my work:

https://www.instagram.com/p/BTaYEz5FIWg/

https://www.instagram.com/p/BTXZ5saFqRK/?taken-by=new.yens