The Story Lab – Week 8: Project Pitch

Pitching The Barlow Enquiry to a panel was an exciting experience as it allowed us to receive information from people who have the knowledge and the experience of planning and executing a transmedia story. We explained the various aspects of our project, from the core characters such as Williams James Barlow and Attcius Barlow. We explained how we would use Atticus as a catalyst to engage an audience, showcasing our intended use of his blog and various social media platforms. We also highlighted the crux of our ARG and how we will involve a real world audience to help solve our mystery.

The feedback we received was helpful as the panel had a greater sense of scope and capabilities for this type of ARG. These are a few of the main points we received from the panel.

  • We were advised to create multiple other fictional, modern characters or use ringers to stoke the flames of audience connection and curiosity.
  • Focus on the bridge between 1901 and 2016. There is a 115 year time gap and many things could happen during this time. This could be another party who had previously researched The Right Hand Man during the interim which could lead to exsisting research for Atticus and the real world players to find.
  • Attention to detail is necessary for the real world discoverables
  • Do not talk down to the audience as we need to let them drive the narrative so they can feel fully engaged. If we are spoon feeding them information, they will not have the drive to investigate but if we provide a small amount of clues, there will be a lack of entry points.

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