Week 9 Lectorial Reflection
The difference between audiences in the broadcast era and the post-broadcasts era is the ease in which audiences can communicate with each other. Social media especially plays a central role in this communication, as it allows for an immediate global reaction to a media. Audiences also have a large ability to effect media and its creation, from reality television to Kickstarter, they can play an important role in some aspects of certain media. With a media landscape brimming with countless content, creators are looking to make texts that are more personal to their target audiences. In Rethinking ‘Rethinking Convergence/ Culture’, Henry Jenkins states that their are “significant shifts are occurring which are providing the people greater voice and influence in the decisions that impact their everyday lives” and this helps to show the change broadcasters have had when approaching audiences. The term mass public is longer seen as depicting a media audiences because they have many ways in which to showcase their individuality and opinions.
Another aspect of the lectorial I found interesting was the fact in which audiences were not considered as made up of individual people as much as during the post-broadcast era. Now it is clear that personal biases/experiences/life views shape how people respond to texts and with the introduction of social media into the media landscape it made it impossible to ignore this fact any longer.
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