Noticing Media in the City (Wk 2)
While I, like most of society, am aware of the constant nature of media in this era it is still very overwhelming and surprising when I am asked to confront what that actually means. The task assigned to us was to go into Melbourne, my group specifically outside of the state library, and note down ALL mediated interactions/communications we encountered for 45 minutes to an hour, . Here is a list of what we managed to notice.
-Ad for the movie ‘Focus’ -‘Appliances Online’ blimp -State library signs -Protest for Tibet banners -Chanting in protest for the unrest in Tibet -Free tram zone sign -ING direct ad -Yarra trams -Tibetan flag -Canon camera -’24/7′ biscuits -Superman -Telstra free WiFi booth -Myki -Commonwealth Bank -Cirque de Soleil -Construction signs -Traffic lights -Kiis 101.1 -AC/DC -Twitter -Coffee -Discussion on the protesting -Tibet national anthem -Discussion on cupcakes -RMIT -Dalai Lama -‘California Republic’ clothing -Children’s book festival -Apple iPhone -Samsung Galaxy -Vans -‘Lottas’ shoes -‘Dotti’ clothing -Community Season 6 -Pandora -Spotify -Google -Instagram -Facebook -Weather -Time -‘Harmontown’ Podcast
Even with the never ending stream of ads, conversations and chanting all around me what really surprised me was how much of my interaction with media was contained on my phone. Delving into the process of noticing allowed me to fully realise how a modern society filters media communications. There is a constant intake of media in our everyday lives but by choosing to focus in on a specific section of this intake, the rest becomes a part of the background, white noise in a world trying to make you notice.
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