So movement in a video can be very crucial in some aspects. On such a small screen any hand gesture or foot movement draws the attention of the audiences eyes, and it’s up to both the artist and editor to make it look good and purposeful. It’s like when you’r at gig and the artist isn’t sure where to put their hands, so they flail about hoping that no one notices that all their dance moves are unscripted and slightly awkward. But it can also be a part of their brand, and the artist just owns it like a badass. So here is my blog post exploring movement and dancing in music videos.

1. The Trouble With Us – Chet Faker & Marcus Marr

With very deliberate and repetitive actions, this music video gets audience’s intrigued but also amused by the scenes that unfold. It plays with movement in a fun way and is synced so well along with the song that it feels natural. You almost expect someone to break away from the supposed norm created in the actions, and I was actually disappointed that no one strayed in the end. Despite that one small personal thing it is seriously just a fun video to watch.

2. GROWL – EXO

These lovely boys are EXO, and they sure know how to bust a move. They have a whole entire playlist full of performance music videos but I’ve chosen to share this one because of it’s pseudo one-take style on shooting. To capture what was shot, the camera man would of had to rehearse this for hours and hours, and make sure all 12 members (one for every month) were exactly in the right place at the right time. It also is a great colarboration between the cinematography and choreography, with the company’s choreographer keeping in mind camera movement and incorporating that into the dance. When the focus is on half the members for a few minutes, the rest prepare and get ready to jump in and mirror the other half. It’s what all good KPOP videos aspire to be, focusing just on the overall dance and performance of the artists.

3. Yellow Flicker Beat – Lorde

With her little T-Rex arms flailing about with passion burning in her eyes, Lorde’s dancing is an acquired taste. Personally I think it’s wonderful. She’s so into the music and comfortable in her own self that she doesn’t care how she appears. When I mentioned earlier that some artists can just get away with moving weird, I know people thought of Lorde. Her dancing is something we can all relate to and it isn’t something we can just overlook as over-acting. It’s almost a message to all her fans and haters that she doesn’t care what you think, this is how she is and she is showing it with both her music and movement. Her strange dancing has become a staple for live performances already, and so to incorporate it into a music video just emphasizes her rebellious music video for the Hunger Games song.