THREE – A VERY NICE PRINCE

 

I know what you’re thinking. Gross, why and how? same

PSY’s 2015 release is definitely a head turner, but after so many years you’d think people would get used to his shenanigans. After contemplating on what to write about for my third and final blog post for the week, I decided to go with the easy route and talk about what makes a successful music video. And obviously, if we were to track down the most viewed music video of all time on YouTube, we look no further than Park Jae-Sung.

PSY’s body of work contains a plethora of gems that I (again) personally love, but mainstream media still only see’s him as that Gangnam Style guy. I became a fan instantly in 2010 with “Right Now” and have followed his work ever since. That’s right people, I liked PSY before he was cool. Well, not cool. More like when he wasn’t raking in the billions of YouTube views, but hey even before that he was still a very prominent figure in Korea. It’s just that now with the aid of the internet, his wacky music videos have been able to gain the exposure that all masterpieces deserve.

Now instead of talking about “Gangnam Style“, because let’s be honest we all totally know what that’s about, I’ve elected to discuss his latest MV. DADDY is provocative in a hilariously creepy way. The depictions of PSY at different ages wooing young women can be seen as both concerning for his sanity, or commendable for being so adventurous. I enjoy his humour, and I appreciate his enthusiasm, and DADDY doesn’t disappoint fans. He sticks to his usual formula of ridiculous concept + equally ridiculous dance + comedic expression + cameo from a famous beautiful idol, and continues to be a viral hit. And although it seems simple enough to execute what he’s done, only PSY can manage to maintain his image and still have fun. There’s just something about his slight chubbiness and surprisingly athletic capabilities that ties his music videos and performances together, and again let’s admit that it is hard to find someone like him in the western pop industry.

Now I think I’ve rambled on long enough about PSY, so enjoy the above music video by Lim Chang Jung. “Open The Door” is another comedic gem which I wish more western music could take inspiration from, but for now I can make do with watching these old Korean men to fill my day with laughter.