Tag: progress

PB4 progress

Collaboration

 

Last Monday my group met up to polish our final work. We were 70% finished with our work, and I have to say I was impressed with what we had done. We caught a minor problem, for the audio essay, our essay ended up with 50 more seconds of the interview. We know that we breached the limit, but cutting any part of the essay would make a huge nono to the overall point of our audio as every interview/monologue was important. So we emailed our tutor for her guidance, and luckily she allowed for the extension! In turn that audio essay had to be good.  Our video had also made quite a good progress, we have finished cutting appropriate videos and linked them all together, we just have to record the narration, which we had written. So everything’s going well, my job now is to finish the audio script, finish the minutes, make a list of media materials, and the bibliography, easy peasy!

Technology Determinism

Distracted youth

Technology Determinism refers to the state where media technology has shaped how society thinks, feels, acts and operates as we live throughout the development of technology.

According to uky.edu, technological determinism is a belief that we do what we do because of the messages and stimulation we receive from different forms of media.

Technological determinism usually referst to the present, projected on to the future, as expressed in claims that ‘we have no choice but to adopt this technology’ – A. Murphie and J. Potts 2002

Marshall McLuhan explains that all technologies are extensions of human capacities. Tools are extensions of manual skills and computer is an extension fo our brain. For Marshall, culture media is significant not because of it’s content, but how it manages to shape people’s perception.

If so, Has television and cinema become our third/second parent? Or even the first? Because probably most modern family will have their child in front of television when they are 2 years old. Do you agree with the theory of technological determinism?

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