Before we went live on Room With a View we did a good brainstorm about what we could do for our feature.

We sat around for ages trying to come up with a good idea, and ended up just shooting out random things we’d heard about to each other.

The Toast idea came from me mentioning the cereal cafe that was open for a limited period of time over summer then Georgia brought up the toast cafe. From here we started talking about toast and all loved the idea of doing a quirky, fun piece.

We considered what role bread played in society and the dependance we have on it as a basic food source. And why would people be happy to pay good money for something that you can make so quickly and easily and cheaply at home? This brought us back to the niche cafe culture that melbourne has and people are willing to pay for. Cafes now seem to have a catch to draw people in, eg. toast, cereal, standing cafe, cat cafes. And this cafe, Crompton Coffee, has toast.

The idea of TOAST just couldn’t escape our minds. And from here, the idea of toast was born.

We worked out the structure of the piece and where we wanted to go with it. Obviously we wanted the fun and quirky piece but we had to gain something out of it. The idea of multiculturalism and the fact that every culture has it’s own bread came up and we figured that might be a good direction to take the feature in.