I decided to run with the Stop Phubbing idea.

I figured it would work well as a general interest topic and even though the campaign turned out to be 18 months old, it is still very relevant to todays society as technology is constantly advancing and becoming more intrusive in social situations.

I organised an interview with Alex Haigh, the face of the campaign.

I was hoping to get a more insight into the campaign and see how it has progressed in the past 18 months. As it hasn’t had any media coverage for almost a year I was hoping there would be a new perspective to be found.

The aim was for the listener to be aware of the campaign and the message it was trying to get across, even if that is they just feel a bit more self-conscious the next time they keep using their phone in a social situation.

I did my research on the campaign and realised that they had a few interesting things on their website (that you can’t access on your phone, only a computer!), such as phubbing interventions, wedding placecards and a hall of shame. The other cool fact I discovered was that Coca-Cola picked up the campaign too. This video below was released by Coke called ‘Stop Phubbing around’.

After doing my research the main questions I wanted to ask where:

1. Wikipedia claims the campaign got picked up in the UK, Mexico and Germany, why do you think the campaign did so well in these countries?

2. When did the campaign move away from selling dictionaries and become a social movement?

3. The phrase was created out of a technology based problem and is used in a dictionary campaign, but does the physical dictionary really have a much of a role in society anymore given it’s easier to google a definition then wait until you get home and pull out your dictionary?

From here I (had back-up questions) but was hoping to establish some sort of flow into the campaign or the evolution of language.