MEDIA IS EVERYWHERE – Lectorial Walkabout
Melbourne CBD plays host to a constant hum and buz of city life. everything that inhabits these skyrscraping mazes contributes its own call to the constant and endless noise booming down the streets. But its not just audible noise that citizens are bombarded with on a daily basis. It’s also visual noise. and at the heart of the ‘hubub” is (the) media, making its own unique noise and contributing in its own way. No matter where you look, you are bombarded by the media’s visual and audio information constantly. And RMIT city campus is no safe place either. Taking a walk around the campus, I listened. And by listening I don’t mean with JUST my ears, I listened with my eyes. Instead of overlooking the eye catching billboards and mind-boggling amounts of advertisement, I focused. I looked at the mediums being used, where it was placed, what surrounded it, what and how it contributed to the surrounds. First off i noticed a chalk message scrawled on the ground put there by a christian organisation for the purpose of recruiting members. A type of advertisement, a cheap piece of advertisement, but advertisement none the less and much the same; a form of media in which contributed to the bombardment of information being thrown at passers by.
What else?
Mostly it was advertisements I saw when I was on the look out for media texts. I didn’t even think to notice the amount of people glued to their iPhones as they went about their day. This I believe is because the use of gadgets such as an iPhone or an iPod has become less of a thing to turn to for information and more so a part of our lives, like ritual, like religion. Strengthening my argument is the fact that I blindly looked over the people using their electronic devices, not realising that that is a form and source of media, thinking of it, subconsciously as an extension of one’s self. a more organic form of media was the commonwealth bank advertisers recruiting members on Bowen ST. This more ‘authentic’ form of communication is usually dismissed as a nuisance, putting a hurdle in the destination from A to B, nonetheless, a type of media.
Media
