Reflecting on Small Things // Small Things // Assignment 3 PT 1

What I’ve Gained from Small Things

The “Small Things” studio has been an amazing opportunity to learn and get a taste of a wide variety of film making and production aspects and technics. It has allowed me to ‘dip my toes’ in lighting, sound design and recording, camera work, “firsting”, directing and so much more, and from there, submerge myself into the roles that stand out and interest me. Furthermore, these base understandings have given me more of an idea of what I would like to pursue in the future, both in regards to university study and work placement/experience. A real standout skill taught in Small Things has been lighting setups and first assistant director knowledge, teaching me that lighting is an absolute necessity to have an idea about on any set, and that being the first AD is a lot of hard, but satisfying work.

However, the thing I’ve most enjoyed about this studio is the people and the classroom environment. Small Things really connects and bonds people, learning at the same pace, with enough of a skill balance that you can learn from everyone. Both Paul and the class as a whole have been immensely enjoyable to work alongside, and will definitely be a highlight of my time at university.

Going Up  Final Cut

Reflection

The concept of Going Up, the short film that David, Esther, Leslie Tessa and I made was created and presented by me during the Week 8 Presentations.

From there, I had no major script or scene ideas, so David, Leslie, Tessa and I worked together to collaboratively come up with and write the scenes for the final script. I wrote the piece about the mature woman flirting with a criminal, Tessa wrote the scene with the teenage girl on the phone, David wrote the murderer scene and Leslie wrote the bulk of the preparation scene.

We all collaborated together throughout the pre-production stage of our short film. We had an active group chat that was constantly thinking of new ways to do something. I was in charge of casting, which now looking back on, was very rewarding and enjoyable. It really gave me a good understanding of how to write out a casting call,  contact and inform actors and most importantly, the courage to decline an actor who wasn’t going to work.

Leslie, David and I also did some test shoots throughout the pre-production stage, playing around with the preparation montage, experimenting with shot types and whip pans. This can be seen below.

While this didn’t end up being how we shot the preparation scene on set, it was a really great experience for operating with part of the crew on set, and was also the first time I got to see Leslie, in person, operate a camera. She is a gun and the whip pans!

For a more comprehensive read of where we were at post-shoot, view here.

The two production days themselves were also quite collaborative. Since 3 of us had written our own full vignetted scene, we decided to divide up the director role, depending on who’s scene we were shooting. This meant that I played the role of boom mic operator during Tessa’s directed scene, director of my own scene, and was First Assistant Director on David’s directed scene. This process and experience of swapping roles were almost all positive, with a majority of people getting to play around and experience new roles, as well as each scene having a different style and flavour to them.

The actors were for the most part, really easy and enjoyable to work with. We made sure they knew we were very much amateurs, and if they had any suggestions, we would be more than happy to consider them. This proved really useful, as they had thought about their motivations, and really built off their characters, which were written bland for this exact reason.

In the post-production phase, we were still collaborative, but in different ways. We edited solo, but would share our drafts, scene experiments and colour grades across the group chat, constantly keeping everyone in the loop on our scene construction ideas and music and sound libraries. For the screening, we chose to show two cuts. One is Leslie’s cut, which has a totally different vibe and feel to it than any other, and is a lot of fun. Watching hers for the first time was an eye-opening experience on how the short film could be edited, rather than how I thought I had to edit it. The other cut was a collaboration between David, Tessa and I. We used David’s preparation and murderer scene, my teenage girl scene and Tessa’s mature flirtation scene. We did this because our three cuts had a similar tone and feel, and combined the best bits of each for the screening to give a more digestible and diverse viewing

My favourite aspects about making Going Up were the challenges in both set design, lighting and sound production. These three things were not necessarily my strong suit, and while they seemed daunting and unachievable at first, they worked out for the most part (one aspect I will discuss in more detail below). The set building was a personal highlight, as the corflute on the walls ended up looking great! Furthermore, the script and comedic nature of the film really allowed for the production process of Going Up to be really enjoyable for both cast and crew. Every take would end with us barely able to hold in a laugh, and the cast got really into it too.

My least favourite aspect of Going Up was the lighting. David and I spent hours and hours the day before the shoot, just trying to get a soft wash over the set, without casting too many shadows. We never truly got it how we wanted it, but decided to leave it until the others arrived tomorrow at a basic setup that worked. Furthermore, each new scene would have a slightly different lighting setup, meaning that colour grading was a bit of a pain. This was also the case for anything that wasn’t a mid shot, as the wash would either be way stronger or not strong enough in comparison with the main shots. We managed to salvage a lot of it in post, but it is still the aspect I am personally the least proud of or happy with.

If I didn’t make Going Up, I would have loved to make a small and complete story, similar to that of Where do we go when we don’t know or Do you want to go to the Circus. These were films that were short, sweet and easy to digest, and while I am proud of Going Up, I am envious of the aforementioned projects tightly knit stories and aesthetics. While we did make a series of ‘small things’ experimenting with shooting in a built set, and using sound to create a location, I do like the idea of a small, small thing.

One of the best parts about the filmmaking experience was the crew, who I love very dearly, was how open and communicative everyone was through every stage of the production, even know. No one has been afraid to ask questions, suggest new ideas during the pre and post-production stages, and most importantly, everyone is really nice and lovely! Here are some cute pictures of us on set! If any of you are reading this, thank you, truly!

Report // Networked Media // Assignment 3

Declaration

I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the assessment declaration – https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services

Blog Index

Week 9 Images

Week 9 Video

Week 10 Image

Week 10 Videos

Week 11 Images

Week 11 Video

Word Count

1096

Introduction

Throughout this report, I will explore and analyse the distribution methods available to users of the Instagram application. This will be achieved through the 9 posts of both video and photographic content that I have posted to my Instagram account over the past 3 weeks, and analyse the affordances and constraints of the methods I used.

Background

Distribution refers to getting the content further from the initially published audience.  During the era of legacy/analogue photography and videography, this would often be a vigorous and expensive process. With the example of cinema, movies would have to undergo the initial publishing state, getting companies and festivals to undertake preview screenings. From there, these films would be distributed to both cinema chains and locally owned theatres, for a wider release. This method of distribution has both affordances and constraints, but ultimately, was not very user-focused, and requires either wealth of copious free time and resources.

However, with regards to networked photography and videography,  this process of distribution has become a lot more personally viable. With smartphones facilitating a new era of photographic history (Palmer, D. 2014 pg. 245), operating with so much “ready-made content“, users are more than able to author, publish and distribute all on the one platform, and with the case of the course prompted software, all on the one application, Instagram. Distribution on Instagram can take different forms, such as through hashtagging, and external sharing through partnered applications like Facebook, Twitter and Tumblr.  All of this has the potential to increase the overall engagement and reception of a users content, something I experimented with throughout weeks 9-11 of Networked Media.

Evidence/What?

To investigate the prompt, I have uploaded 3 times a week over the span of 3 weeks to my Assignment 3 Instagram account ‘watch_the_door‘. These posts would vary from either two pictures and one video a week, or one picture and two videos a week. Before publishing this content to my account, I would broaden the possible reach of each video or photo by distributing further than the initial basic reach of my Instagram’s followers.

The first step would be to ‘geo-tag’ my content to the places they were captured. Palmer talks about his uncertainty of the purpose with the feature when analysing the potential of the iPhone back in 2014, but recognises it’s mainstream appeal in the foreseeable future (2014, pg. 250). Tagging the location of where your post was captured allows Instagram to recommend your content to users who have either done the same tag, engaged with content with a similar geo-tag location, or simply passed through that area whilst operating Instagram with their location detection on. The location tag of your is shown above the title on the post, and allows new users to engage with your content.

The most visible example of the distribution process on Instagram is hashtagging. Throughout my posts, I would end my title and description with a slew of terms, beginning with a #. A majority of these would be broad, examples being ‘#doors’ ‘#desaturated’ and ‘#melbourne’. These would group and filter my posts with various others with the same tag, allowing content to be grouped and distributed to a variety of other users who have either interacted with or published content that has the same hashtags. Furthermore, more content specific hashtags would be added to individual posts to target a more niche audience, such as with ‘#tram

The last way I distributed content posted to my Instagram was through external sharing. The Instagram application allows users to share with a variety of other connected or installed applications that are partnered with it. For both weeks 10 and 11, I used this feature to distribute those six posts across to both my personal Tumblr account and Twitter account. These would share the bulk of text attached to my posts, as well as either the visual content itself, or a link to it, depending on the platform.

Evaluation

The affordances of the location tagging on Instagram is the ease at which you can do it. Normand talks about how clear design in a product is key for user convenience, and that ‘sloppiness in design translates into confusion for users’ (Norman, D. 1999). Instagram both prompts and directs you to tag your location as you enter the publishing stage, and with your location services on, gives you options of where you are and where you were. This seamless integration is also non-intrusive in a clean post’s aesthetic. As stated before, the tag sits nicely above the title.  However, a constraint of feature is engagement opportunities. This is an often forgotten feature of Instagram, with people rarely tagging locations.

The strongest affordance of the hashtagging method of distribution is possible engagement opportunities. Throughout my posting experience for Assignment 3, the use of hashtags has boosted my views and likes tenfold, bringing in over half of my engagements and followers overall. It has allowed new users to find content that interests them, and allowed me to find new users with similar interests to me. A constraint of the hashtagging process is the clutter it creates. Whilst location tags were out of the way of the focal points of a post, hashtags need to be applied to the bulk text of an image,  ruining a minimalist aesthetic. Furthermore, the other constraint of this process is convenience. There is no way to save a selection of everyday hashtags, prompting direct manipulation over the convenience of command mode (Normand, D. 1998. pg. 184).

The affordances of external distribution through the Instagram application is convenience. The feature, once accounts are linked to your profile, is simple, tap the social media service you want to share to, and it will do it seamlessly. However, the constraints outway the affordances of this service, mainly in layout and conversion of design.  Twitter has the biggest errors, with Tumblr working, but not as it should and easily could. This creates an unfriendly and unappealing link that does not entice me to engage further with the content. This could easily be fixed with communication and coding between Instagram and these platforms.

Conclusion

A constraint of my report is the minimal comparison between legacy and network distribution. With a higher word count, I would have touched on the differences and similarities between the two eras of photography and videography, and what might come next.

To conclude, before this course, I never really thought about distribution within Instagram, especially not to the scale that I have for this assignment. Furthermore, while all major pathways to distribute on the platform have their share of constraints to counteract perfect mapping, Instagram still stands as a prominent pillar application when it comes to powerful distribution methods.

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References

Norman, D 1999, ‘Affordance, conventions and design (Part 2)’, Nielsen Norman Group, http://www.jnd.org/dn.mss/affordance_conv.html

Norman, D 1998, The design of everyday things , Basic Book, New York (Sections: Preface vii-xv; Chapter one pp 1-13; Chapter 4 (constraints) pp 81-87; (computers) pp 177-186).

Palmer, D 2014 ‘Mobile Media Photography’, in The Routledge Companion to Mobile Media, (eds) Goggin G., Hjorth L., Routledge, New York pp. 249–55.