Our project attempts to determine whether online, interactive, media such as interactive documentaries are more captivating due to the user interactivity, measure through clicks on the content, whilst being apart of the project. Which for Crash Course, is uploading your sound and visual or story via text and visual.
The interactive media, which we have created, has generated more interactivity with regard to its click-through rates from the Facebook page. Allowing for their to be a step before entering the project, which in this part is the Facebook page. Allowing the users to find it easily from a platform that is used everyday from billions of people around the world. Being able to click on the Facebook page and then ‘Learn more’ into the Google Form, which then gives you a quick description, the details in contributing and then the project preview itself. Shows us that the possibilities that are offered by online spaces gives our project in particular and easier way to connect to others whilst, producing an easy flow from the comfort of your regular platform (Facebook) to ours (Google MyMaps).
Through looking into studies about various interactivity theories, creativity literature, and distinctiveness uncovers a framework that has worked for advertising videos, products, and services from online spaces. To advertising what people could become involved in for pleasure, education and informative ways. The online, interactive, mediums designed for this study appeared on a major regional newspaper’s host site for two weeks to obtain comparative data with non-interactive, rich media ads. The analysis of the comparative data used descriptive and inferential statistics. The interactive media ad earned significantly higher click-through rates than the non-interactive, rich media ads. It also garnered more user engagement and encouraged more user interactivity. The interactive ad exhibits higher levels of interactivity, which increase user involvement, as indicated by the mouse rollover findings. Whilst our project wasn’t able to clearly give back statistics on clicks and mouse rollovers, our Facebook page gave us the reach ability, the amount of hits and likes, and views of the page. Also our project on crash course also gave us the amount of viewings. Therefore when we gave people the chance to look up our page on the online space offered to them (Facebook), it highlighted how the views on crash course and the increase in reach was slowly developing simultaneously.
Our work is definitely web specific due to it being a public library of content from anyone around the world, that can edit, create and access via being online.
The ability to share the key aspects of the project helps to shape and form the viewer’s perspective. The project in particular, uses the web’s elements of interface, the organising structures of time, memory and map knowledge to become a project that positions the viewer in an area that is only able to connected with via online web spaces.
The individuals experience is through the original ideas of digital content viewing and it’s unique blending of computer and communication technologies, which links its users across the globe through the vast digital network of the Internet. Ideally it offers the viewer an opportunity to transcend physical boundaries, interact with other users either one-to-one or as part of a community, and exchange information and ideas immediately and freely. But, the webs ability to facilitate the creation of each individuals worst travel experiences depending on the location, shape the viewers experience successfully. Since they can learn depending on what they are interested in. Thus, underlining how it is clearly made for the web.
Online screen production itself, really depends on the platform your using to create your content. For our group we used Google MyMaps which is really simplistic, throughout all of the uploading, setting out, and sharing processes. However, when using applications like Korsakov it was very difficult getting your head around the in and out words, and the lives, and when each clip went in and out. Other than the technical side, I learnt about the whole other world of documentary through the different applications used by many people within the industry. If I didn’t do this subject I would have never found out about all of the devices that can be used to create interesting and unique content. One aspect I wanted to learn from this project was how to make my content different from everyone else’s, still look visually appealing and that makes me stand out from the crowd. Through researching map oriented documentary platforms, and basic watching/experiencing other artists work, I’ve formulated a basis of what I can use to make my content. As seen in my previous development posts for this assessment, I’ve looked into GoPop, Adventr, MultiPoP, FrameTrail, Odyssey and Cowbird, whilst using blogs and websites to educate individuals about stories, criminal case/theories, natural disasters, and other 21st century photographic mediums that bring people together.
Overall, the growth of user contribution as a form of interaction within online documentary projects is causing a shift in the way screen-based documentary is conceived. From the knowledge I’ve grasped from this subject/assessment, I’m definitely going to be using it in the upcoming future.
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