When I think of photography the first aspect that comes to mind is looking through the viewfinder or lens and seeing a different environment in front of you. When I was growing up that’s what interested me the most about photography. The idea that when you look through the hole in the camera, the image in front of you can now hold a deeper meaning just from clicking a button. For example, looking at a crowd of people at a music festival looks like a fun, lively, exciting time when experiencing it in real time. But once you take a photo of it, you are able to continually branch out metaphors, meanings, different people acting silly and last of all being able to store it. As said in Intro to Photomediations ‘the intensity and volume of photo – graphic activity today, and the fact it is difficult to do anything…without having it visualised in one way or another, before, during or as part of the experience, gives credence to Sontag’s formulation that ‘the photographs are us’. This simplistic yet well thought out statement highlights how everything we do nowadays is photographed, posted online on either Facebook, Instagram or Snapchat and is added to our own visual personality. As an avid user of all three platforms stated above, I feel inspired to continually challenge myself in how I take photos, how I edit them, and what unique post production skills I can learn and share, in order to show my photography eye and my distinctive character.

Photographs don’t only show us things, they do things. They engage us optically, neurologically, intellectually, emotionally, viscerally, physically…As photography changes everything, it changes itself as well (Heiferman, 2012: 16-20). Once I read this statement in the early stages of the semester, I felt very intrigued by the possibilities that photography could show. Not only being an object of art, but being an object that actively emerges multiple photomediations on a perceptive, material, technical and conceptual level. This idea helped me to choose my project brief 4 idea to something that is quite abstract and rare. Photography that you don’t usually see on a day-to-day basis of flicking through your instagram or snapchat feed. Something like double exposure photography. A technique that makes photomediations go wild! Since without context, there is no clear idea put forth leaving you to come up with your own ideas and meanings purely from your own imagination. Also if you did create a bunch of double exposure photos and stored them on a hard drive and then years down the track, someone from your family was to find them they may have totally different interpretations than the original creator did. Therefore acting as a device that can share new thoughts and memories simultaneously.